MFA Thesis

  • Neighborhood Trust
  • Advisor

  • Michael Kilgore
  • Carolina de Bartolo
  • Christine George
  • Artifacts

  • Tenderloin Mark
  • How-To-Book of Murals
  • Painters Activist Kit
  • Website
  • Picture of a painters hands (MFA Thesis)
    Picture of a rundown building
    MFA secondary research
    Picture of process sketch books (MFA Thesis)
    Neighborhood Trust Drawing
    Neighborhood Trust process Book
    Neighborhood Trust Logo
    Tenderloin Logo
    Paint Kit Cans
    Vital Signs How-To-Book Spread
    Vital Signs How-To-Book Painting Spread
    Vital Signs How-To-Book Scaling an Image Spread
    Neighborhood Trust Website
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    A Rational Plan for the Tenderloin

    Problem

    Noticing a number of skilled yet unemployed residents living in areas facing economic decline, San Francisco’s Tenderloin has been plagued by social and cultural conditioning do to its association with social disobedience. The communities lack in positive promotion has hindered its ability to attract visitors to the neighborhood, while possessing the potential in providing community and economic incentives.

    Solution

    The Neighborhood Trust teaches revitalization solutions to San Francisco’s Tenderloin community, promoting positive identity through the use of murals and public participation. Transforming public space into beautiful works of art, murals reinforce community pride, by promoting local identity, and giving voice to thoughs who otherwise might go unnoticed. Often associated with the arts, mural cities have the potential to attract tourism, and provide added economic incentives that enable residents the ability to cultivate their own self-sustaining neighborhoods.



    Using Community Economic Development (CED) strategies to guide the projects research of local history, attitude, and project implementation, the Neighborhood Trust has created a positive brand identity representing the Tenderloin community. Used as a catalyst, murals promote the attitude of the neighborhood while designed as a resource for future revitalization projects aimed at empowering local residents with employable skills while providing a product line of tools needed to nurture strong community development with alternative solutions.

    Artifacts

    With a newly developed Tenderloin brand the project comes equipped with brand guidelines contained within the projects process book, a how-to-guide to murals, a painters activist kit and a web-site, used as an information resource and location to keep track of ongoing trends, allowing for future growth.